And the packaging is so cute.
After seven years as a Youtuber, Mariale Marrero has finally released her own makeup line. The Venezuela-born beauty guru has two million Instagram followers, four million subscribers on her Spanish YouTube channel, and one million subscribers on her English YouTube channel. Along with vlogging, the beauty guru also received her B.S. in Biology from Simón Bolíver University in Venezuela.
Although Marrero has partnered with brands for limited edition products, this will be her first makeup line that she has produced. The Mariale Lip Kit is being released in collaboration with IGXO Cosmetics. The kit will have three shades available of the matte liquid-lipstick-and-liner duos. The first is Tako, a berry mauve. Next is Karma, a deep classic red hue. And lastly is Bom Bom, a bright pink.
Each lipstick comes in girly packaging with a wink illustrated “e” that perfectly fits the Youtuber’s upbeat personality. “It was important for me to develop a line of lip wear that could go with me everywhere, from day to night, for all occasions. But more than anything, I was constantly thinking of my amazing audience, carefully working with It Girl to develop an accessible, quality product in cute, easy-to-use shades for every single one of my followers, no matter what their makeup style may be,” said Marrero. A highlighter might be next for the brand.
