If you’re a wine drinker, then you probably know all about seasonal wine. When temperatures begin to heat up, the type of wine you drink may change.
Rose seems to be the favorite among many, thanks to the Instagram hashtag #RoseAllDay. Because of this hashtag’s popularity, Biagio Cru Wines & Spirits created the Rose All Day wine which will be released throughout the country this month.
The wine’s grapes were sourced from the Languedoc-Rousillon region of France and will retail for $12.99. The Rose All Day cans will cost $14.99 for a four-pack.
This could work out to be a successful venture targeting the millennial market, since we’re the main consumers.
Not only is the wine on trend, but so is the box it comes in. It’s an Instagram-worthy white and pink.
